Coke’s new marketing strategy in an amazing video

By: jerry | 04/25/2012

Coca-Cola has posted a video (Part One, Part Two) which details the new approach they are taking with their overall marketing for foreseeable future. This is a remarkable video both for how open they are about the process/plan and for the ideas themselves. This isn't about tactics (although they mention some and you'll want to keep your freeze-frame finger handy), it's about the overall idea of where they want to go with marketing, testing, measurement, etc.

I realize that Coke has what seems like unlimited budgets, cool brands and the best marketing people, but this video shows that even companies like Coke sometimes need to step back and recalibrate.

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